Search engine optimization (SEO), in simple words, is all about ranking your website on google or any search engine by indexing, crawling, and optimizing.
Implementing SEO correctly for your business using the website and local listing will help you get your business noticed by people looking for similar services.
Local SEO marketing, in simple words, is all about getting your business to appear in the search results when anyone searches for a particular service provided.
So in this article, I will walk you through how to do SEO for your local business.
This article is focused on the local business i.e fitness studios or gyms and how to implement the SEO for the same with the help of local SEO marketing.
This article will help you if you are a fitness professional or fitness trainer, and own or run local fitness studios and gyms. The same tactics apply to the other local businesses as well.
What is local SEO marketing for a small business?
As I mentioned earlier, local SEO marketing is about getting your business to appear in the search results and thus get more business.
As shown in the image below, when you search for digital marketing services near me, the results appear near you, providing similar results that contain the following.
- Name of the company/person providing the service
- Address of the company
- Contact number
- Reviews by the clients for the business
- Services provided by the company
- Working hours
- Business details
- Pictures of the locality and office if added
Local SEO and what it can do for your business
Local SEO is very important for any business, whether it is a physical store or not.
Optimized with the essential list of details, as shown above, it can do wonders for you.
It is because people like you and me go to google and search for the requirements. Based on the results and distance, it becomes easy for us to choose and avail of the benefits the particular business provides.
So to be precise, it will help both the parties, a customer and a business. But, if you don’t appear in the search results, it is less likely customers will visit you if they never discovered you.
So now you might have got what local SEO can do for your business and why local SEO is important for your business.
To put it in even simple words, it will increase the footfall for your business and help you grow your business.
In the sections below, you will understand more about how to do local listing in SEO and how to do google local SEO.
How to do SEO for local business
This section will understand the basics things to be in place to get started with SEO for local businesses.
Let me take an example of a fitness studio or a gym.
If you are a fitness professional or work or own a fitness studio, people need to know about the business’s existence in the surrounding area.
As you are already aware, people go to search engines to get the result of what is available with the very known keyword near me.
For example Gyms near me, supermarkets near me, stationery shops near me, the best veg restaurants near me, and thus google (known search engine to everyone) populates based on the details it has.
How to do local listing in SEO?
It is very simple to list your business and optimize it for SEO.
Even if you don’t understand SEO, you can create a listing on google. Later, many professionals like me and agencies optimize it for local SEO.
The best platform for you to get started with is Google. So how to do google local SEO.
You need not worry about everything that has to be done with respect to optimizing it for local SEO.
But you should be aware of the following things when getting listed on google.
Let’s understand this with the example of a fitness studio/gym.
- Business Category
Gyms, yoga studios, boxing gyms, etc. are some of the categories of fitness studios.
- Business Address
- Contact number
It is important to have a website for yourself as a fitness trainer or a fitness studio; this will also help you have that authority on the internet.
- Working Hours
Monday to Sunday, Timings like 6 am to 10 am and 5 pm to 10 pm mostly in case of the gym.
- Services provided by you
Like Weight lifting, personal training, boxing, cross fit, group training, weight management programs, etc.
The above are the basic details required to get your business listed on google my business.
Then you can optimize it using the services provided by a professional like me to get the local SEO for fitness or gyms.
How to improve local SEO.
Once you are done listing your business on google, the next step is to optimize.
The first factor is using the right keywords that suit your business.
For example: If you are in a fitness studio or a gym, you will have to identify the keywords people are searching on google and include those keywords in the description of the business provided.
The second factor is to get the same business listed on the citation websites.
For example: There are websites like Justdial, yellow pages, etc which will help you list your business on their platform, and hence your chances of ranking on google will increase.
The important thing is to keep the details similar to what you have provided on the google my business listing to maintain consistency and avoid confusion for the user.
The third and most important is to get the reviews and be responsive.
For example: Getting the reviews on your business listing on google will help you appear at the top in results as it has been in a way approved by your clients. In the case of a fitness studio, it is your members.
Always engage your members and get the reviews from them on google initially and on the other listing websites if necessary.
Now google listing also offers the messaging feature from the prospect customer. You need to keep an eye on the same and respond to the queries. Or hire someone to do the same and not miss on any queries. The same goes for the number listed on the listing.
Always be responsive even if it is late. It is better to be late than never.
These are some factors to keep in mind to improve your local SEO.
Reach out to me if you would like to avail the local SEO marketing service for your business.
Local SEO for physical stores, restaurants, gyms, and fitness studios is as important as SEO for websites online.
Optimizing your business’s website for SEO will also help you improve your local SEO.
Any business needs to appear on the search results.
If you have already listed on google, then it is time to improve the same and avail the services from professionals like me to get more footfalls and thus more business.
In overview, this is how the local SEO works.
If you are a marketer, you need to learn local SEO marketing and provide it as a service to local businesses around you.
Do leave your comments below.